Description

Shopper marketing strategies are an effective way to build sales throughout the store. Crafting a good shopper marketing campaign requires a willingness to set realistic goals and dive into your own data to understanding how your shoppers are shopping your stores. Fortunately, the tools needed are readily available for independent retailers. We’ll review best practices for creating targeted marketing programs that work and you’ll take away strategies and tactics to improve targeted promotions.

Track(s)

• 
  Omnichannel Marketing

Handout(s)

• Making the Most of Your Shopper Data